Jan
Career Management – Are You Underselling Your Value Proposition
Filed Under (Career Management) by admin on 23-01-2009
Tagged Under : Knick Knacks, Pens
As a passionate people watcher and trained psychotherapist, I take great delight in being able to observe people in their “natural surroundings.” I like to ponder the mysteries of why some people seem to exude such natural confidence and poise, while others struggle to make their “personal brand” felt in the world.
Over in the senior-level book section, a young girl, who I will call Laurie, carefully reviewed the jacket covers of novels targeted to teens. After thoughtful consideration, she chose a book by one of my favourite authors. We spent a few minutes discussing other books the author had written, and I assured her she would find the latest novel a thoroughly enjoyable read. Laurie struck me as bright, articulate, and very insightful for a nine year old, and I was confident that this was a girl who would be going places in her life.
With the completion of her transaction, Laurie joined the line of students who were waiting to return to their classroom. But before she did so, she handed all of her change over to Ian, and I overheard her say, “here, I don’t need this.” She was blushing as she said it, and it was evident that Laurie was in the throes of a crush. Ian, on the other hand, behaved as if having money freely given was the natural order of things. He immediately bounded over to the novelty table, “some girl gave me money”, and bought another junk trinket.
I was sorely tempted to tell him that this “some girl” had a level of intelligence that he could only dream of. More to the point, I wanted to grab Laurie by the shoulders and give her a shake, warn her not to undersell herself like that, and tell her that the “Ian’s” of the world are a dime a dozen, but the “Laurie’s” are a rare and precious commodity. I didn’t of course. Some lessons can only be learned by living.
Why was this incident so memorable? Because it represents in microcosm what so many of my clients – particularly professional women – do to themselves during their careers. They undersell their strengths and abilities, and fail to recognize their personal worth.
All too often, clients – both women and men – come to me with original résumés that are merely a laundry list of job duties. They are reluctant to toot their own horn, and don’t have a measure of what they have accomplished. It is only after we start an intensive interview process, and I begin to dig beneath the surface, that these clients get a hint of their true value proposition.
The Office Administration case study (anonymized to protect client confidentiality) in my web portfolio is an example of one such client. Hannah arrived in my office looking defeated. She had been laid off four months before, and was struggling to even get an interview. I looked over her original résumé and wasn’t surprised. While she had dutifully chronicled each position she held over the past ten years, there was no “meat” attached to any of them.
As we began the process of exploring her accomplishments, I was amazed at the wealth of untold story in her career path. There were administrative systems that were set up from scratch, complex client and supplier relationships skilfully managed, a backlog of accounts receivable issues resolved, and innumerable process improvements that greatly increased operational efficiency. With each new accomplishment uncovered, Hannah sat up a little straighter, and her eyes began to brighten. When she left my office, she had a renewed energy and confidence in her job search, and that was even before she had a copy of her new résumé.
I am pleased to say that, within two weeks of distributing her new value-focused résumé, Hannah was invited to three interviews, and has accepted a position as Office Manager with a mid-sized marketing company.
And Ian and Laurie? The last I heard, Laurie was an honours-level student who, thankfully, had outgrown her earlier self-consciousness and was an active leader in her high school. Ian, on the other hand, had a difficult transition from his small-pond big-fish grade school environment, and was struggling to find a place for himself in the “new normal” of high school life. Restorative justice? Not really. Ian just needs to re-invent his own value proposition.
