Golden Job

It's all about Job and Career!

I mentioned that we live in complex times. We can no longer afford to take things for granted as people are far more aware of what we do than we may know. I ran a Google search on a term a while back and shockingly, it returned a number of results which were not positive for a popular soccer player. Sadly, the search was not even on him at all! The point is; people are talking and we may not be able to influence what they are saying after the discussion starts but then, we can do so before it starts.

One other example which readily comes to mind is the Chris Brown/Rihanna saga. It was unfortunate as the damage was done not just by the continued indiscretion of both parties in leaking damaging pictures to hurt each other but more by the endless commentaries. Again, these commentaries were not run by either party but by third parties. Any search done at the time and even now on either Rihanna or Brown was sure to unearth very damaging materials which have little or nothing to do with their musical careers. I have outlined some of the key challenges which personal brands face today.

Communication. There are so many means of communicating today that it has become even more challenging to influence people. A little incident can lead to a deluge of posts on a site about a person and if it isn’t positive, then the result will likely be horrible. Consistency. The extremely diverse nature of the society today certainly makes consistency difficult but it has to be done. You cannot afford to become a chameleon by changing your fundamental tenets all the time. Character. A strong personal brand has character and must continue to deliver on this across all media as at times of major tests, the issue which determines how you will ride it out is the character.