We are looking for a high-performing, experienced B2B Sales Manager with a strong commercial mindset, confidence, and the ability to generate, develop, and close large-volume opportunities across the UAE market.

Here-O is a premium bakery, pastry, dessert, and coffee brand and factory, supplying high-quality products to hospitals, corporate offices, restaurants, cafés, hotels, airports, catering companies, retail groups, and other commercial clients across the UAE.

The ideal candidate must be target-driven, commercially proactive, confident in approaching decision-makers, and capable of managing the full B2B sales cycle from lead generation to closing, account management, reporting, and long-term client growth.

Key Responsibilities:

•⁠ ⁠Identify, approach, and onboard new B2B clients across HORECA, corporate offices, hospitals, airports, catering companies, retail groups, and institutional accounts

•⁠ ⁠Develop and execute sales strategies to expand Here-O’s presence across the UAE

•⁠ ⁠Build and maintain a strong pipeline of qualified commercial leads

•⁠ ⁠Manage and grow key client accounts, ensuring long-term relationships, repeat business, and client satisfaction

•⁠ ⁠Negotiate pricing, contracts, supply agreements, bulk orders, private label opportunities, and customized commercial arrangements

•⁠ ⁠Achieve monthly, quarterly, and annual sales targets

•⁠ ⁠Identify upselling and cross-selling opportunities, including custom flavors, branded orders, seasonal products, private label, and bulk supply agreements

•⁠ ⁠Coordinate with production, logistics, and operations teams to ensure timely delivery, product quality, and smooth client servicing

•⁠ ⁠Maintain accurate sales records, client activity, pipeline updates, and performance tracking using CRM systems

•⁠ ⁠Provide regular sales reports, pipeline updates, client feedback, market insights, and performance updates to management

•⁠ ⁠Work in alignment with management direction, company strategy, pricing policies, and operational procedures

•⁠ ⁠Monitor competitor activity, pricing strategies, client needs, and market trends in the UAE bakery, dessert, coffee, FMCG, and food service sectors

•⁠ ⁠Provide feedback to management regarding product innovation, market demand, client requirements, and new commercial opportunities

•⁠ ⁠Represent Here-O professionally in client meetings, trade shows, industry events, and commercial presentations

•⁠ ⁠Actively identify new opportunities, strategic partnerships, and large-volume supply channels beyond traditional sales routes

Requirements:

•⁠ ⁠Minimum 5 years of proven B2B sales experience

•⁠ ⁠Experience in FMCG, bakery, dessert, coffee, food service, HORECA, retail, or distribution sectors

•⁠ ⁠Fluency in both Arabic and English is a must

•⁠ ⁠Strong network within UAE HORECA, retail, hospitality, corporate, catering, or distribution sectors

•⁠ ⁠Proven ability to meet or exceed sales targets

•⁠ ⁠Excellent negotiation, communication, and presentation skills

•⁠ ⁠Strong client relationship management and account management experience

•⁠ ⁠Ability to work with CRM systems, sales reports, pipeline tracking, and structured follow-up processes

•⁠ ⁠UAE market knowledge and understanding of commercial supply environments

Preferred Qualifications:

•⁠ ⁠Experience in bakery, dessert, pastry, coffee chain, FMCG, or food production businesses

•⁠ ⁠Experience with private label, bulk supply, corporate gifting, or large-volume commercial agreements

•⁠ ⁠Familiarity with major UAE retail chains, hospitality groups, cafés, restaurants, hotels, hospitals, airports, and corporate procurement structures

•⁠ ⁠Existing relationships with decision-makers in the UAE B2B food and hospitality market

Key Personality & Professional Traits:

•⁠ ⁠Strong B2B sales personality with confidence and presence

•⁠ ⁠Not afraid to approach new clients, open doors, and create opportunities

•⁠ ⁠Comfortable working with targets, KPIs, and performance-driven environments

•⁠ ⁠Not afraid of commission-based structures and motivated by achieving results

•⁠ ⁠Commercial thinker with an opportunity-driven mindset

•⁠ ⁠Creative, proactive, and able to think outside the box

•⁠ ⁠Strong relationship-builder with client-service experience

•⁠ ⁠Team player with positive energy, excitement, and a professional attitude

•⁠ ⁠Self-motivated, organized, disciplined, and able to follow management direction

•⁠ ⁠Accountable, results-oriented, and able to take ownership of client relationships

Key Performance Indicators:

•⁠ ⁠Revenue growth and sales target achievement

•⁠ ⁠Number of new B2B accounts acquired

•⁠ ⁠Client retention and repeat business

•⁠ ⁠Average order value and contract size

•⁠ ⁠Market penetration within target segments

•⁠ ⁠Pipeline growth and qualified lead conversion

•⁠ ⁠Growth of key accounts and large-volume supply agreements

•⁠ ⁠Quality and accuracy of CRM updates, reporting, and follow-up discipline